Project included live performance, a projection on the facade of this UNESCO world heritage site on May 7th 2022, and an immersive environment known as ‘Gaudi Cube’—a 360º LED canvas permanently located in the building. Artwork used AI to generate and discover ‘synthetic’ architecture based on digital assets from plans and images of works by famed architect Antonio Gaudi.

Curatorial Text:

The Cube is a unique, outstanding and singular project worldwide: the first total immersive six internal-walled LED room in the world. It is the grand finale of an experience that, with the most advanced technology, seeks to offer an exciting, multi-sensory cultural experience.

The Gaudí Cube is an exceptional example of the masterful union of the most advanced technology in the audiovisual world inserted in one of the most iconic UNESCO World Heritage Sites on the planet, Casa Batlló. In addition to being a significant breakthrough in audiovisual integration worldwide, it is also the digital canvas through which audiovisual artists, such as Refik Anadol, can showcase their extraordinary works and exploit the enormous potential that this technology provides.

The project is an innovative, avant-garde, disruptive and unique proposal that takes audiovisual experiences to another level with an infinite potential for digital creation and performance. It brings digital content to all audiences, contributing to digital democracy by facilitating access to new trends in audiovisual technology to all ages. The Gaudí Cube at Casa Batlló welcomes thousands of people into the digital world, thanks to the technology implemented in its construction and the narrative that develops inside it, allowing the user to approach the digital and technological world in a close and meaningful way.